jueves, 13 de enero de 2011

10 truths in fashion industry.

Everyone in fashion drinks champagne all day
The classic fashion exposé opens at a party/backstage at a fashion show, with the sound of champagne corks popping and a cast of waiters, who are always handsome and who for some reason always glide rather than walk across a room. It is true that nobody in fashion is remotely surprised to be offered a glass of champagne on arrival at a fashion show at 10.30am - but then toast makes you fat, and porridge is hardly glam, so what else to have for breakfast? The truth is that fashion people love to hold a champagne flute because, like a good pair of sunglasses, it is an accessory that always makes you look great in photographs; very few really drink that much. And frankly, when the rest of the nation is binge-drinking itself to a guttery death on blueberry-flavoured alcopops, the odd pre-lunch Moët is surely nothing to get one's Damaris knickers in a twist about.

The Olsens bartending at Bergdorf Goodman.

Everyone is really thin
Like, duh! Of course they are. Forget this season's colours, forget the designers and their muses - thinness is the whole point of fashion. Everyone in the industry thinks a size 12 is fat. It is important to understand this, otherwise you'll wind up fat, poor, dressed in Marni and wondering why the world does not perceive you as a style icon. The industry is divided into two camps on the thinness issue. One side, made up mostly of American glossy magazine journalists, is thinner than the catwalk models - which, if you've ever seen a catwalk model, you'll understand is no mean feat. The other side - ranks proudly swelled by newspaper journalists from around the globe - are fat, poor, dressed in Marni, and wondering why the world does not perceive them as style icons.

André Leon Talley, editor-at-large for Vogue magazine.
ETA: at-large isn't a mean joke of mine. Just for the record.

Everyone talks nonsense
Hands up: this is a pretty fair criticism. A quick flick through any pile of "explanatory" notes, helpfully provided at some fashion shows, throws up a stream of fashionable inanity, such as this from Valentino: "Fashion today has no precise reference points. It is a collage of souvenirs expressed in the moments of a real woman's life that she uses to continuously update her personal style." Thrown into the mix are a heavy dose of the self-consciously obtuse (Roland Mouret, for instance, finding inspiration in "Hitchcock's vision of the dynamic between a man and a woman, Francis Bacon's twisting of perception, and the mysticism of the Scottish lochs") and, to leaven the dough, always a good sprinkling of the plain old crazy. At the most recent shows, Vanessa Bruno was "inspired by the emotions from lost decadence of art nouveau ... her journey takes us to a cross road universe of Indian veiled mystique and sun maidens of the haight ashbury sixties". [sic] o.0

The men are gay or sleazy; either way, they hate women
I would sooner any daughter of mine worked as a shark-wrestler than a model - safer, better conversation, and with superior long-term career prospects. But any industry that employs a workforce of very beautiful girls, most of whom are relocated to a foreign metropolis in their mid-teens, inexperienced and insecure, will attract a swarm of exploitative men: bees to honey is, I believe, the polite way of phrasing this phenomenon. There is no need for undue alarm at this vicious parasite: "modelisers", as they are known, are not a threat to the normal female populace, being easily recognisable by their velvet jackets, white jeans, transatlantic accents (even when they come from Guildford) and, usually, their below-average height, a fact they try to disguise by wearing lifts in their shoes. (This is why modelisers wear such bad shoes.) As for the gay men, they don't hate women: they just can't stand icky fat bits that obscure the divine lines of the accordion pleats.

Some say John Galliano hates women... Not true. Whoever designer the pairs below...

.... shows a lot of hate not only to women but all human beings.

Everyone is corrupt and obsessed with freebies
Once upon a time, fashion PRs kept editors sweet with Veuve-drenched lunches at Le Caprice. Now that lunch means 45 minutes over grilled fish and sparkling water, with maybe a side order of spinach on a Friday, the money is spent on "gifting" - the sending of lavish presents. Costs about the same, and - a recurring theme - is less fattening. Key freebies are worn, like military decorations, on important occasions within the industry: one Italian label sends top editors the same bag on the same day during Milan fashion week. Because it is an exclusive gift, recipients will be seen toting it prominently, giving the label priceless free PR. You see, it's not really about the handbags - as in any industry, it's about status.

Fashion editors will scheme and backstab to sit in the front row
Shows are ruthlessly, unashamedly hierarchical. There is none of that round-table, we-all-make-an-important-contribution stuff popular in other industries: when you walk into a show, your name is written, for all to see, on a row that corresponds with how important you are felt to be at that moment. Naturally, those of a competitive bent take this to heart: it is considered normal for an editor to have her assistant note her seat numbers in a catwalk season, compare them with those given to a counterpart from another publication, and systematically lobby those designers at whose shows she feels she has been snubbed. It is, likewise, not unusual for an editor to refuse to attend a show unless a front-row seat is granted. Petty rivalry never goes out of fashion.

Memorable front row moment or how a 13 years old blogger celebrity
can get an army of editors pissed off, veeery pissed off.

People in fashion are mad
There is no doubt that some in the industry - indeed, some very important people in the industry - have eccentricities that make Jennifer Lopez and her anticlockwise-stirred coffee look reasonable. One successful designer issued such strict guidelines on how his offices should look that an employee who wanted to use a favourite yellow pencil was required to courier a Polaroid of it to the designer's headquarters in Milan in order to request permission to have it on his desk. Mainly, though, eccentricity is worn for effect, like a Philip Treacy hat.

To be fair she isn't always mad, if you type her name in google images,
you will see she smiles a lot :D

See? ;) NICE one Anna!

And just in case you have some doubts,

Im quite sure everybody is still having nightmares with SJP's lettuce
Its a Philip Treacy. Ouch.

They call everyone 'darling'
Not true. "Darling" is a bit old hat; so is "sweetie". But the new guard will call you "hon" within four minutes of meeting you. Whether or not they know your name doesn't matter - if they know the name of your handbag (Roxy, Edith, Priscilla), and they call you "hon", you're in.

Does that make Miss Stam a VIP? Double IN.

They say 'fabulous' a lot
To understand why adjectives are so central to fashion, go backstage at the end of a show. You will witness a receiving line of well-wishers filing past the designer at lightning speed (they have another show to go to, after all). Each has five seconds to kiss and greet him or her. It is essential to sound excited without giving too much away: if you're an influential buyer who hated the collection but don't want to fall out with a designer, you might pronounce it "Charming!", kiss, move on, and return no calls. If you are a reporter who has not yet decided whether to slate the new look, you can call it "Beyond!" without anyone knowing whether this is good or bad.

Jean-Charles de Castelbajac goes "Beyond... and further"

They are all on drugs.
Cocaine makes you thinner and shallower. What's not to like, as they say in fashion?

Did someone say coke?

This article was written for The Guardian in 2006. I've only added some pics and the comments on them. I found it quite funny so I just wanted to share it with you. xx

6 comentarios:

coy colleen dijo...

haha nice. i wish i could drink champagne all day but me drunk during the day is no bueno!

Ms. Style Bones dijo...

This article is hilarious! What a great post. I gave you a follow because your blog is..."fabulous"... but in a good way :)

I look forward to your future postings!


feel free to check out my blog if you like http://stylebones.blogspot.com/


ZANAH dijo...

Such a funny post !

Mon Mode Blog

Anónimo dijo...

lol the " sweetie" ;)
In PAris it's "Chérie", always that.
Actually, i love the music i'm listenning when I'm in your blog.
What is this fabulous song?
And last but no least, Le champagne c'est le must chérie

Ms Polevshchikova dijo...

Merci Chérie!! C'est I'm Good, I'm Gone by Lykke Li

Franzi dijo...

Guess you found the perfect pictures for the text! :D
xoxo F